Organization: Afrohive (Accra, Ghana)

Role: Project Manager

Functional Area: PMO / Sponsorship & Financial Management

Organization Focus: Events • Entertainment • Marketing

Approach / Methodology: Agile

Project Team Size: 10–14

Project Budget: Up to $1M

Duration: January 2023 – December 2023

1. Project Objective

Execute the 2023 edition of Outmosphere Music & Community Festival with a strategic focus on financial growth, sponsorship expansion, and attendee engagement.

The project’s core goals were to secure $50,000+ in sponsorships, scale attendance to 5,000+, and introduce a new brand-sponsored VIP Experience Lounge to strengthen long-term sponsor ROI.

Business Need:

Afrohive required a financial model that ensured sustainability and profit growth after two successful but resource-intensive editions. The 2023 edition was positioned to attract high-value sponsors and elevate the festival into a premium national brand.

2. Leadership and Responsibilities

As Project Manager, I directed the strategic, financial, and operational delivery of the 2023 festival from initiation to closure.

Key leadership duties included:

• Developed and approved the Project Charter, Sponsorship Strategy, and ROI Framework.
• Negotiated and managed high-stakes brand partnerships and title sponsorships worth $50K+.